Dean Owen recently launched albertaJOBcast, a business that turns employer profiles and job postings into audio and video podcasts – or jobcasts. It also helps clients get their jobcasts onto suitable sites.
Owen thinks this approach is a better way to reach young people, who may not read newspaper ads or visit corporate job sites on a regular basis but do frequent social networking sites.
“These young people, aged 18 to 30, are the iPod generation, with such things as blogs, YouTube videos and podcasts their preferred method of information gathering.”
Media Release: Employers Can Attract Younger Workers Through Social Networking 2008/03/10
Social networking puts employer job postings in front of the young generation of job seeker
[Penhold, AB March 10, 2008] albertaJOBcast from central Alberta announces the release of a cutting edge employee recruiting solution delivered through social networking sites such as Facebook, YouTube and iTunes. Employers faced with a tight labour market can use weblogs, audio and video podcasts and pages in social networks to get their job postings and company profiles in front of the younger workforce who don’t always search for jobs in traditional media such as newspapers.
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